ANDREW COOPER
CMO at Electric Kiwi
It seems to me that success in marketing is all about finding better ways to influence people, to connect or to find value. That part hasn’t changed a lot. Innovations in our industry sometimes make it easier or cheaper, or at times they just add complexity. In my experience, this changes over time and doesn’t hold across brands or campaigns, so there’s no formula. Our job is knowing what’s right for your business, your customers and now. It might be something at the bleeding edge or from the history books – I’d never rule either out.
2021 Tvnz-nz Marketing Awards
en-nz
2021-09-23T07:00:00.0000000Z
2021-09-23T07:00:00.0000000Z
https://nzmarketing.pressreader.com/article/282303913268801
SCG Media