Michael Healy, Darren Woolley, and Matt West discuss and debate the ins and outs of the creative pitch proces

Are pitches a waste of time and money? Should agencies be paid for their efforts? Are no- pitch appointments becoming more popular when appointing a commercial partner?

In the three opinion pieces that follow, we hear from voices on all sides of the debate, including a big-brand CMO, an international pitch consultant and a local agency owner. They interrogate the above questions, share their personal frustrations, and examine the pluses and minuses of the pitch process.