NZ Marketing

Bite-sized snippets, news, and views from Adland that will give context to marketing matters of the moment.

We review two books released in March and April, written from practical perspectives and designed to take your career to the next level.

Inside Out: Why Leadership Starts With You by Deb Bailey is a selfleadership book that provides a holistic approach to how we can each become our best future self and live a life created by design. It’s a discussion and celebration of the many leaders Deb has worked with over many years.

Deb’s professional background includes more than 20 years of senior leadership and executive experience at Fisher & Paykel Healthcare, an iconic New Zealand company. She’s held global responsibility for People & Safety, and has worked to help leaders create high-performing teams and lead with impact.

The key premise of this book is the idea that the more we understand our inner game of leadership (our strengths, values, de-railers and blind spots), the better our outer game will be (our results, relationships, teams, strategy and culture). Who we are and how we lead directly affects the people and environment around us, so if you’re looking to create sustainable change and get better results in your leadership, Deb says you need to look inside first. All change comes from here.

Understanding how we lead from the inside out, really knowing ourselves and our mindset, then having clarity around our big-picture goals and our ‘why’, means we can journey confidently with greater certainty that we’ll not only achieve our goals, but also sustain the results over time.

Step Into The Spotlight by Russell Pickering is a practical how-to guide to crafting and delivering impactful presentations. Now more than ever in this tech-saturated, digitally (dis)connected world, authentic human connection is the competitive advantage that gives you and your team the edge. We all have a natural ability to connect, yet so many of us shy away from the spotlight, believing we don’t possess this skill. In truth, most of us are simply untrained in the art of harnessing our power.

This book is designed to help teams and individuals find their spotlight and step into it. People who communicate and execute great ideas propel our businesses and organisations forward but, oddly, we pay more attention and give more credence to those who project confidence — regardless of the quality of their ideas. The result? Far too many promising careers stall and great ideas fail to connect because of poor presentation skills. What’s more, far too many bad ideas get adopted (and narcissistic leaders get promoted) because of our bias toward displays of confidence.

Russell has worked in organisations throughout New Zealand and Australia for 15-plus years, helping thousands become better presenters. He says, “In my experience, the most interesting and persuasive presenters deliver their message in a way that feels like a conversation they’re having with me, rather than a performance for me. Sure, they may inhabit a heightened version of themselves, with energy appropriate for their presentation context, but they’re themselves, nonetheless. They own who they are, they seem comfortable in their skin — and the best part? Their message resonates and lingers in my mind long after the encounter, because it’s relevant to me. So here’s your first tip: start with something worth saying.”

Filled with usable advice on every aspect of business presenting, in person and virtually, Step Into The Spotlight provides a powerful, step-by-step process that guides people out of the shadows, ensuring they improve their business presentation skills, present impactfully and inspire confidence.

RRP: $30.

Marketing

en-nz

2022-03-31T07:00:00.0000000Z

2022-03-31T07:00:00.0000000Z

https://nzmarketing.pressreader.com/article/281621013836945

SCG Media