NZ Marketing

Your digital gateway to the latest trends and insights from the marcomms community.

After a year of unprecedented disruption in 2020, followed by a constant state of uncertainty in 2021, brands have recognised the need to stay on top of ever-changing consumer behaviour and sentiment, which has brought technology-driven market research and automation to the forefront. Stephen Walker, Regional Director NZ at Toluna, a tech company operating in the market research space, talks about the changes experienced by the industry in 2021 and how they’ll affect us in 2022.

Marketing

en-nz

2022-03-31T07:00:00.0000000Z

2022-03-31T07:00:00.0000000Z

https://nzmarketing.pressreader.com/article/281535114491025

SCG Media