New Zealand Marketing - 2021-09-23


Measure more


Toluna has announced the addition of a range of new methodologies available within Toluna Start. The platform is the world’s first end-to-end, realtime consumer insights platform, which is now available as a subscription. The new methodologies added include needs identification, ideation and claims testing solutions. These solutions expand Toluna’s agile new product development insights offering, and enable clients to work more seamlessly on all aspects of new product development research, covering each stage of the life cycle. All of the solutions are templated and available within the Toluna Start platform to help clients accelerate the decision-making process and gather real-time insights quickly, accurately and easily. “In today’s fast-changing markets, brands must remain agile and be able to innovate quickly to deliver products their customers want,” says Vice President of Product Management at Toluna Delia Sibrac. “Our new solutions enable organisations to do exactly that by empowering our clients to use the full Toluna Start platform more easily and confidently, and meet their needs across a wider portfolio of solutions. “With Toluna Start, brands can involve the consumer in the product innovation cycle from the beginning and ultimately generate stronger commercial success,” she continues. “Users can now accelerate the time it takes to create field surveys that deliver high-quality, accurate insights. Crucially, our Live Discussion feature can be wrapped around all these solutions to provide integrated qualitative and quantitative insight.” Toluna’s solutions have been designed to give clients a wider portfolio of survey solutions, to gain the detailed on-demand insights they need to drive new product development and other critical business decisions.


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