APPLE’S NEW PRIVACY PROTECTION TO TO RESTRICT EMAIL TRACKING
Looking for more marketing insight, analysis and trends? Visit nzmarketingmag.co.nz for an always-on experience. Just when email-savvy marketers thought they were safe and were laughing at their cookie/device-based counterparts, Head of Data & Tech at FCB New Zealand Qassem Naim says new tracking restrictions stand to impact email marketing, lead generation and customer journey management. This comes after Apple’s recent announcement of Mail Privacy Protection for their Mail app on IOS 15, ipados 15 and macos Monterey devices due for release this year. Qassem says marketers will need to rely less on open-rate metrics for success tracking, list hygiene and journey path management, and focus more on the quality of content. To read more, scan the QR code, right.