SMART SHOPPER
Future of Retail Marketing Conference
Creating seamless customer experiences
Reshaping retail marketing
Navigating a changing media landscape
Omnichannel vs multichannel
Tackling sustainability in marketing
Audience segmentation and personalisation
Social commerce
Jo Gaines
Haydn Kerr and Wihan Meerholz
NZM online
Matt Jenks
Jamie Snow
Horse’s mouth
Up-&-comer
Behind the scenes…
Industry insights
HOW TO ACHIEVE FULL POTENTIAL ON LINKEDIN
Ayla Miller
Bernadette Basagre
Sign- up
Will declining trust in the media impact marketing messages?
INDUSTRY INSIGHTS
KEY TO CREATING A SUCCESSFUL INHOUSE CAMPAIGN LIES IN CONNECTION SAYS NZSKI
FAST FACTS
KIWIS MOST TRUSTED BRANDS REVEALED
TOP 20 TRUSTED BRANDS WINNERS*
“EXTRAORDINARY TURNAROUND” FOR AD SPEND THIS FINANCIAL YEAR
Transitioning to a first-party world
THINGS GA3 USERS WILL NEED TO GET USED TO:
Juanita Neville-te Rito of RX
Where brands, culture and sports collide
The connected platform at work
RESHAPING RETAIL MARKETING
2. INSTANT GRATIFICATION
WHAT’S IN-STORE FOR THE FUTURE OF RETAIL?
CONNECTED SHOPPING
THE PROMISE OF PERSONALISATION
Celebrating advertising effectiveness
WHAT’S THE DIFFERENCE?
SHOW YOU KNOW YOUR CUSTOMER
A BRAND NEW WORLD: NAVIGATING A C HANGING MEDIA LANDSCAPE
STATE OF MEDIA 2022 SURVEY
The collapse of the Consumer Purchase Funnel
Improving your out of home creative
THE CONSCIOUS SHOPPING PARADOX
NEW CONSULTANCY INSPIRES CHANGE FOR GOOD
Matt Benson
BEHIND THE SCENES
MASTERING THE ART OF EFFECTIVE ADVERTISING
AUDIENCE SEGMENTATION: MARKETING AUTOMATION
Kevin Doyle
Qassem Naim
Why is the smartest ad format in the world so… stupid?
Climbing the career ladder:
Social shopping – the next big online selling platform
Marketers tee off for a worthy cause
$30,000 raised, making a real difference for Melanoma New Zealand
NEW ONLINE MEMBERSHIP
Embrace, Search, Fail
TAKING T HE LEAP INTO MARKETING: