Articles
Put it on a T-shirt
Have an opinion you want to share?
Get acquainted with Aotearoa’s agency founders
What to do when the brief becomes mission impossible
25 years of advertising effectiveness
Magazines have you covered
Media mover
Social media
Advertising case study
Media case study
Behind the scenes
Brand to watch
Marketer profile
Marketing case study
Up-and-comer
Creative closer
Fifty. Sure. But what’s next?
What the
Founders say...
Our thanks go to all
Finalists: coming soon
Key dates still to come
Compliance crisis looms
IPP3A at a glance
When AI filters the market
Humans give the edge
What do indie founders have in common? See page 24
Netflix, ads video and
Trad media cuts through the noise
Hot dates
Turn to page 86
Why print remains relevant
Recall
Map of Adland 2026
Krunch time
Krunch time
Grab your nametag
Steve Thomson & Kurt Bradley 4am Partners Limited
Made it You
Made it You
Jane Sweeney & Carolyn Kerr Anthem
Paul Courtney AO Studios
Leon Kirkbeck & Michelle Walshe Augusto
“Don’t listen to anyone who hasn’t done the hard yards.
Tom & Julie Darlow
Clive Reed, Bernard Braithwaite & Simon Gentry Calibre + Candor
“The learning curve only gets steeper.
Joseph Silk & Mike Larmer
Jon Coles & Devoney Scarfe Coles & Co
Dean Taylor Contagion
Fiona Fraser Contentment PR & Communications
Daniel Hopkirk & James Blackwood Crave
Erin Jamieson & Leigh Harris Convergence “It’s important to focus on what you can control.
Grant Maxwell Eightyone Media
Stephanie Quantrill Cue Marketing Partners
“I’ve learned to lean into uncertainty.
Karenna Wood Elevate Consultancy
Tom Young Fizzypop
Against the odds
The power of ideas
Mike Wootton Get Sponsorship
Tim Rosenbrook “If you can’t track it, you can’t improve it.
Heather Claycomb HMC
Ben van Rooy Human Digital
Mark Reekie Independent Media New Zealand
Mike Tisdall Insight Creative
Make a plan for
King St
KZN Digital “Stop chasing metrics that don’t actually matter.
Lauren Sheridan Lauren Sheridan Creative
Leticia Santos Let’s Communicate
Carolyn Stebbing Little Village Creative
Oliver Allen Matter Intelligence
Iain Harvey & Neil Cameron Harvey Cameron Advertising/minthc
Momac
“The right people carry you further than any strategy.
“In digital marketing, we are right at the coal face.
“Consistency beats brilliance. Every time.
Zack Pentecost Noria
Sam Stuchbury, Hilary Ngan Kee & Alex Mcmanus Motion Sickness
Tom Roydhouse, Troy Fuller & Aaron Taylor Multiplied
Kelly Bennett One Plus One Communications
“Say what you mean, talk like a human.
How This is we do it
Aotearoa’s agency founders more had loads
“If you don’t have the full picture, you’re guessing.
Jono Key, Tom Paine, Katie Loverich, Campbell Mclean, Kate Lill, James Wendelborn, Liz Richards, Nick Dellabarca Pitchblack Partners
James Hurman Previously Unavailable
Ben Goodale Quantum Jump
Back more for
Jen Rolfe R&R (Rainger & Rolfe)
Rachel Leyland Rascal Media
Clara Mclaurin Remade
Rise & Shine PR
Laura Cibilich Run Aotearoa
“Our thinking can genuinely make a difference.
Dave and Jenny Williams Seed Studio
Mandy Mcgregor Smokeylemon
Tony Bradbourne, Heath Lowe & Rob Jack
“Do the right thing and success will follow.
That can
Aotearoa’s agency founders more had loads
Adnan Khan & Simon Wedde
Stratmate “Most businesses don’t fail because of bad ideas.
Danelle Ayers Studio Moda
Nigel Douglas The Counsel “You don’t have a business until you sell something.
Vaughn Davis The Goat Farm
Richard Conway The Optimisers
Loren Tomlinson The Social Collective
E k “The creative and the tech and the data and the performance need to click into place.
Calm, sharp, brave
Courtney Henderson
“Never stop learning. Our industry moves fast.
Good work, good people
Will Ravlich Twenty4
“Know your place and do good work there.
Terri van Schooten Verve
Paula Hellyer Walsh & Beck
Jacquie Boer WPR
Karla Mccullum You Need Me
Duncan Shand Youngshand
An unexpected turn
What to do the brief when becomes...
What to do the brief when becomes...
What to do the brief when becomes...
Pups + posts NZ Police
Pups + posts NZ Police
Make every experience count
Behind the scenes at the Youtube
Youtube NZ Marketing Awards 2026 is on Sep 2
Behind the scenes at the Youtube
Bikkie
Bikkie
Paging a trusted partner
Magazines covered have you
Magazines covered have you
Magazines as an owned media channel
Magazines as an owned media channel
Two pp roblems and a solution
Reuters found 10% Opposite:
Two pp roblems and a solution
Two pp roblems and a solution
Justin Lebbon
65.7% of advertising dollars in New Zealand are spent on digital-only channels
How to survive the social storm
Wall stories
Wall stories
What actually matters in poster design
Bloody legendary
25 yearsof effectiveness
25 yearsof effectiveness
The sons Point Kiwis toward
The sons Point Kiwis toward
How humour powers favourite ads
How humour powers favourite ads
NZ’S top 5 favourite ads
Teachers tune up
Teachers tune up
Unplanned blowback from music
An idea worth stealing
An idea worth stealing
Moments of
5 Quick fire
THE MOST UNDERUSED RESOURCE IN YOUR MARKETING TEAM? YOUR DATA