NZM online

THE FUTURE OF MEDIA

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In July and August, Nzmarketing Online takes a deep dive into the State of Media in New Zealand in 2022. Off the back of our survey with partners Together (see page 53), and with the help of industry experts we unpack the key issues facing marketers in media planning and buying in 2022. This series kicks off with the results of our survey, followed by advice on navigating challenges and opportunities in audience fragmentation, accurate audience measurement, brand safety/privacy, cookies, data, programmatic advertising, new technologies and omnichannel approaches to marketing.